DIGITAL STRATEGY
A Proven Process.
A solid digital strategy is the foundation of our online success. We gain insights into your audience, assess your competitors, and leverage your strengths to maximize impact.
7 STEPS TO BUILD A SUCCESSFUL DIGITAL STRATEGY
Brand Discovery
Creating a successful digital strategy begins with getting to know you and your brand. Through our discovery sessions, we gain a deep understanding of your products, voice, and mission. Whether you have an existing marketing team or not, we adapt to fit your needs. If you don’t have a team, we become your dedicated marketing partner; if you do, we act as an extension of your team, driving your success wherever needed.
Every company’s ultimate goal is profitability, but to get there, we’ll help you define clear digital marketing objectives. Whether it’s boosting online sales by 25%, achieving 100 social media shares, or growing your email list by 500 subscribers, we’ll dig deep to clarify what you want to achieve. Once your goals are defined, prioritize them and focus on the top three. Keep these goals at the forefront—they will serve as the foundation of your digital strategy.
Identify Objectives
Define Channels
Omni-channel marketing may seem like the ideal approach, but in reality, not every business needs to be present on every digital platform. For instance, if your target audience is adults over 50, Snapchat probably isn’t the right fit for your strategy.
We focus on identifying the most effective channels for your business and eliminate the excess. At RCG, we ensure your marketing efforts are streamlined, reaching your target audience more efficiently and minimizing wasted spend.
Develop A Content Strategy
Brands now allocate 25-43% of their marketing budget to content. From email marketing and blogs to visual content and social media posts, content is the backbone of the internet and should be a central element of your digital strategy.
At RCG, we identify your audience's needs and preferences. If you notice recurring questions from customers, we’ll craft an email drip campaign to provide helpful answers. If email isn't the right channel for your audience, we pivot to alternatives like social media or a business blog. We create compelling, relevant content tailored to the channels that best suit your brand. The more your audience finds your content valuable and shares it, the closer you get to achieving your digital goals.
Create A Calendar
Once we’ve identified the right content for your brand, it’s time to establish a clear timeline.
Managing multiple content channels means this timeline becomes the backbone of your digital strategy. We’ll outline key details such as content formats, deadlines, benchmarks, deliverables, and distribution channels in a well-organized calendar. Don’t worry—we’ll handle the coordination for you.
By keeping everything in one place, we streamline the process, helping you manage the growing demands of your expanding online presence.
PRESS GO!
The planning phase is complete, and now it's time to bring everything to life.
As the digital marketing team we've built together, both RCG and the client will step back and assess the strategy with a realistic perspective. We’ll collaborate to ensure you have the necessary resources, budget, and time to effectively execute your digital plan. If you feel you’re not fully prepared, it’s perfectly fine to scale back and prioritize the most impactful actions. Our ultimate goal is your success. If you’re ready to move forward, let the exciting work begin!
Monitor, Measure, & Revise
The final step is to monitor and measure the results of your digital strategy. We track the analytics across all platforms and make necessary adjustments to ensure optimal performance.
This is also when we revisit the goals established in step #1 (Identify Objectives) and evaluate what worked and what didn’t. A successful digital transformation requires adaptability, and as your business grows and evolves, so should your marketing strategy.
