ENVIRONMENTAL DESIGN
Innovative Space Design
For more than 25 years, RCG has cultivated long-standing relationships with some of the most reputable retailers in the industry, providing exceptional service, innovative design and creative solutions. Working as a virtual extension of our client's organization, we are dedicated to providing an integrated solution-based process. The next big thing - your space experience.
Strategic Branding
Understanding your business objectives, marketing platforms, and brand positioning is essential for crafting a compelling brand story within your retail environment. We collect, analyze, and distill key data to gain critical insights that drive our shopper-focused design approach, ensuring your brand resonates with your audience at every touchpoint.
Space Design/Planning
Our space design strategy focuses on achieving the perfect balance between your brand image, the consumer experience, product attributes, company objectives, and ROI. By aligning these elements, we create a unique point of difference that gives your space a competitive edge—one that not only drives performance but also inspires visitors.
Environmental Graphics
We understand that the space design is the ultimate reflection of your brand and must create a powerful connection with consumers. Our collaborative approach to environmental design guides consumers through a visually engaging brand journey, reinforcing your brand promise every step of the way.
Program Management
The success of any project depends on meticulous day-to-day management to ensure it stays on track for the target opening. We oversee all project development by coordinating contractor and vendor communications, conducting site observations, and creating in-house best practice documentation to track progress and keep the project aligned with the schedule.
