SOCIAL MEDIA MARKETING

Engage with Your Audience and Cultivate Advocates

If you're not leveraging social media for your business, you're falling behind your competitors and missing out on key opportunities to expand your audience. We create both paid and organic social media strategies that amplify your brand message while optimizing for the right platforms and target audience. The benefits of social media are endless, from driving more website traffic to enhancing your SEO rankings.

GROW AND NURTURE YOUR AUDIENCE

Paid Social Media Advertising

Navigating paid social media advertising can be complex and time-consuming, as each platform has its own advertising portal, policies, and best practices. Our team of social media experts is well-versed in the nuances of each platform and knows how to maximize your return on investment.

Paid social media ads are a highly effective way to reach your audience where they already spend their time online, often offering a cost-efficient solution with low cost per click. We’ll help you identify the right platforms for your business, create highly targeted audiences, and optimize your campaigns for the best results.

STAY AHEAD OF TRENDS

Social Media Platforms

Social media platforms are constantly evolving, making it crucial to stay on top of the latest updates and trends. With our team of experts handling the details, you can focus on running your business without worrying about the ever-changing social landscape.

  • Facebook

  • Twitter

  • Instagram

  • LinkedIn

  • Pinterest

SOCIAL EXPERTISE

Our Capabilities

RCG’s Paid Social Media Advertising Services Include:

  • Account Setup (if needed): Setting up and optimizing your social media ad accounts to ensure smooth campaign execution.

  • Audience Analysis and Development: Identifying and creating custom audiences tailored to your business goals.

  • Conversion Tracking & Pixel Implementation: Setting up conversion tracking and platform pixels on your website to monitor campaign performance.

  • Ad Campaign Creation: Designing and launching ad campaigns with various ad sets and utilizing different ad features to maximize reach.

  • Engaging Ad Copy & CTAs: Crafting compelling ad copy and clear calls-to-action that drive engagement and conversions.

  • Campaign Monitoring & Optimization: Continuously analyzing and optimizing campaigns and website traffic to achieve maximum performance and return on investment (ROI).

  • Automated Monthly Reports: Providing regular reports on key performance indicators (KPIs) such as followers, post engagement, leads generated from social platforms, and website traffic from social sources. Reports can be customized with additional KPIs based on your specific needs.